Ruth Lemmen

Your area of specialization:

I am an enthusiastic networker who focuses on the industries of digital economy, games, film, VR/AR, and artificial intelligence. My topics are innovation management, serious games & gamification, start-ups, national and European funding and financing, as well as the challenges and opportunities of the working world in times of digitalization.


I work as a systemic coach, project manager and expert for the European Commission and I am co-founder of Womenize! – a platform that advocates for diversity in tech, games, and the digital economy. From 2006-2013, I coordinated; I was responsible for strategically developing gamescom for the German games industry association. I completed my studies in Romance languages and literature in Berlin, Paris, and Mexico City. After that, I worked in event management at a post-production house in Babelsberg.

Your “signature” as a coach:

Circular questioning and systemic approach are my guidelines.

What are you most excited about in your work as a coach?

The social contact and working with interesting and very different people.

What should not be missing on your perfect day?

The sun

Your life motto:

Doing is like wanting – only more blatant

What distinguishes you as a person (in 3 words):

empathetic, authentic, committed

Your favorite place:

The Charlottenburg Palace Park in August, in the morning at 7.00 a.m.

What advice do you give to your coachees?

I quote Mark Twain: “Twenty years from now you will be more disappointed by the things you didn’t do than by the things you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”

Sushi or Pizza?


Sea or the mountains?


Sweet or salty?