Founder Coaching

 


Clarity from the start

When you start something new, there are often a lot of unanswered questions. It’s no different when starting a business. The road to self-employment can be very rocky.

We, coaches and consultants of .garage, have acquired valuable knowledge and experiences over the years to guide you into self-employment, or into becoming a successful entrepreneur.

Whether you are still looking for a good business idea, need help developing a business model, learn an effective business strategy, or need a business plan for financing, we are here to help you.

Because we are a certified company and co-operate with all employment agencies and job centers in Berlin and Brandenburg, the costs for your coaching can be fully covered by an AVGS (Arbeits- und Vermittlungsgutschein).

Let us advise you on this. An initial consultation with us is always free of charge and without obligation.


If you want to know whether you should start a business, this is the right module for you. Here you will learn decision-making methodologies and what it means to think and act entrepreneurially. These tools will help you know whether you should dive in.

Founder coaching contents

  • Founder person and business idea
  • Strengths and weaknesses analysis
  • Gallup Test
  • Values
  • Fit of business idea and purpose
  • Self-motivation

33 personal coaching sessions of 45 minutes in 4 weeks.
The appointments are scheduled individually with flexibility and can be
conducted online from the comfort of your home.
Measure number: 922 / 105 / 19

The people on the “market” are not waiting for your product. To be successful, your product must be “wow”. In this module, we work on your product with you, and show you how to test it, so you can be confident of how your product is a “wow!”. You will then be ready for the market and the market ready for you.

Founder coaching contents

  • Idea development
  • Strategy tableau according to Mewes/Bürkle
  • Business Model Canvas
  • Business idea check
  • Prototype
  • Proof of Concept I
  • Pre-series product
  • Proof of Concept II
  • Final product
  • Evaluation and interface of marketing and sales

43 personal coaching sessions of 45 minutes in 6 weeks.
The appointments are scheduled individually with flexibility and can be
conducted online from the comfort of your home.
Measure number: 922 / 6 / 20

Two features of business development are the Business Plan and the Business Model Canvas. In this module, you will learn about both to decide which one you want to use. Even though you don’t have to plan everything and ultimately can’t plan everything, it is good to have a framework in which your business should develop. On an important note: for the Gründungszuschuss (start-up grant) and the Einstiegsgeld (start-up grant for former unemployed), you always need a business plan, and we help you create it.

Founder coaching contents

  • Creation of Canvas Model
  • Text component of Business plan
  • Numerical component of Business plan
  • Business forms
  • Legal forms
  • Accounting and taxes
  • Insurances
  • Subsidies and Financing
  • Tragfähigkeitsbescheinigung (Certificate of viability)

43 personal coaching sessions of 45 minutes in 6 weeks.
The appointments are scheduled individually with flexibility and can be
conducted online from the comfort of your home.
Measure number: 922 / 108 / 19

Marketing and sales are perhaps the two leading disciplines of all entrepreneurial activities and skills. After all, this is where you show who you are and see what the market thinks of you and your products. You need a strategy and a system that you can follow.

Founder coaching contents

  • Industry-check
  • Market research
  • Competitor analysis
  • Customer benefit
  • Market development strategy
  • Pricing/Models
  • Sales planning
  • Communication strategy
  • Corporate Identity
  • Corporate design and website development
  • Social media strategy

43 personal coaching sessions of 45 minutes in 6 weeks.
The appointments are scheduled individually with flexibility and can be
conducted online from the comfort of your home.
Measure number: 922 / 108 / 20

Durch Gründercoaching zur Selbstständigkeit.

This module is suitable for those who want to start a business, and for already active entrepreneurs and self-employed people. We deal with strategy, business models, and your motives as a founder or entrepreneur. We go into detail about you and your situation. Do you want to be better organized? Do you want to develop a new product? Do you need a new effective strategy? Whatever your concern is, we will get you what you need to get on track.

Founder coaching contents

  • Development of business idea
  • Fit of business idea and purpose
  • Competitor analysis
  • Customer benefit
  • Market development strategy
  • Business Model Canvas
  • Business forms
  • Insurances
  • Subsidies and Financing
  • Text component of Business plan
  • Numerical component of Business plan
  • Tragfähigkeitsbescheinigung (Certificate of viability)
  • Accounting and taxes
  • Corporate Identity
  • Corporate design and website development
  • Social media strategy

63 Individual coaching sessions of 45 minutes in 8 weeks.
The appointments are scheduled individually with flexibility and can be
conducted online from the comfort of your home.
Maßnahmenummer: 922 / 121 / 21


Customer testimonials

  • „Ich war sehr zufrieden mit dem Coaching in der .garage berlin. Ich wurde wirklich dort abgeholt, wo ich damals stand. Auch mit Rücksicht auf meine Gefühle, die mit dem Zusammenbruch meiner Selbstständigkeit und der damit verbundenen Unsicherheit einhergingen. Meine Wünsche und Bedürfnisse sowie meine Fähigkeiten wurden liebevoll und sorgfältig rekonstruiert. Das Coaching hat mir geholfen, eine neue Ordnung in meine Gedanken zu bringen. Und eine neue Richtung für meine berufliche Zukunft zu finden.“
    • Lea Löschmann, Heilpraktikerin
  • I am a first-time founder, and as it turns out navigating the quirky bureaucratic labyrinth of the German administrative system when founding a company comes with a bunch of challenges that are difficult to anticipate. The professional experience of the coaches at the .garage was indeed very useful when tackling the first hurdles, and an external perspective can come in really handy when you are being so focused on getting the ball rolling. Also, some connections that have been made there turned out to be pivotal for our success.
    • Peter Fabian, Founder
  • Ich hatte das Coaching der .garage berlin vom Arbeitsamt empfohlen bekommen. Ich habe mich dort direkt sehr gut verstanden und aufgehoben gefühlt. Der Umgang war stets entspannt, offen, ehrlich und immer professionell.
    Ich hatte das Gefühl, aus einem großen Pool an Experten in den verschiedensten Bereichen schöpfen zu dürfen. Mir gefiel sehr gut, dass die Coaches mit ganz unterschiedlichen, zum Teil sehr alternativen Ansätzen und Vorgehensweisen arbeiteten.
    Alles, was ich mir vom Coaching erhofft hatte, habe ich erreicht. Ich konnte wahnsinnig viel lernen und mitnehmen, sowohl persönlich als auch in beruflicher Hinsicht. Ich werde mich immer mit Freude und Dankbarkeit an diese Zeit zurückerinnern.
    • Stella Graber, Modedesignerin
  • “Chapeau! Hier wurde ein motivierender Ort geschaffen, an dem ein kompetentes Team mit viel Herz und Engagement Menschen darin unterstützt, sich beruflich neu auszurichten, eigene Ideen zu konkretisieren und diese schließlich zum Leben zu erwecken. Der umfangreiche Wissens- und Erfahrungsschatz der Coaches, die individuell und sehr aufmerksam auf meine aktuelle Situation und Vorstellungen eingegangen sind, hat mir das nötige Rüstzeug verliehen, Geschäftsideen methodisch zu entwickeln, diese auf Tragfähigkeit hin zu durchleuchten und zu optimieren – diese Befähigung erachte ich als wirklich nachhaltig und besonders wertvoll. Wer sich hier coachen und beraten lässt, für den wird die .garage berlin auf dem Weg zur Verwirklichung seines Vorhabens rückblickend eine entscheidende und ertragreiche Stellschraube gewesen sein. TOP!”
    • Nadine Oepen